Meta announced new tools on its social network, Threads. These features help podcast creators grow their audiences directly on the platform. Threads will show a podcast profile card and banner on creator profiles. Episode links appear as tappable cards in posts for easy listening. Hosts can post transcripts so listeners read along with episodes. Users can tag featured guests to display related cards. Creators can save posts to listen to episodes later. The platform sends reminders when new episodes drop. Threads provides insights on audience engagement with creator posts. Metrics include views over time by followers and non-followers. Last year, Threads added tools for better link cards and podcast linking. Threads reached 500 million active users in June.
Why it matters
Creators gain new ways to engage listeners without leaving the app.
