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Skillv1.0.0

seo-audit

Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO

by borghei(0) 0 installs
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About

Imported from borghei/claude-skills (marketing/seo-audit/SKILL.md). Install upstream with npx skills add borghei/claude-skills --skill seo-audit. Copyright stays with the author (MIT + Commons Clause).

SEO Audit

Production-grade SEO audit framework with an 85-point checklist across 8 dimensions, severity-weighted scoring, automated diagnostic workflows, and prioritized remediation plans. Covers technical SEO, on-page optimization, content quality, competitive positioning, and migration readiness.

Core Capabilities

  • 85-point checklist across 8 dimensions — crawlability, indexation, Core Web Vitals, on-page, content quality, infrastructure, off-page, analytics
  • Severity-weighted scoring — Critical/High/Medium/Low multipliers roll up to an A–F health grade
  • Diagnostic deep dives — CWV optimization stacks, indexation gap analysis, traffic-drop decision tree, cannibalization & intent matching, E-E-A-T and AI-content detection
  • Competitive gap analysis — your site vs. 3 competitors across technical and content dimensions
  • Prioritized remediation — P0–P4 priority framework, fix-list template, and migration checklists

When to Use

Pick the operating mode that matches the situation:

  • Full Site Audit — comprehensive audit across all 8 dimensions; use for initial assessment or annual reviews.
  • Focused Audit — single-dimension deep dive when the problem area is already identified (e.g., failing Core Web Vitals, indexation issues).
  • Pre-Migration Audit — for planned URL changes, platform switches, or redesigns; establishes baseline and redirect mapping.
  • Traffic Drop Diagnosis — emergency diagnostic when organic traffic drops; follows the traffic-drop decision tree to isolate cause.

Clarify First

Before auditing, confirm these inputs. If any is unknown or vague, ASK — do not assume:

  • Audit mode — full site, single-dimension focused, pre-migration, or traffic-drop diagnosis — sets scope and which of the 8 dimensions to run
  • Site URL + available data — GSC, analytics, and crawl exports on hand — determines what can be verified vs. assumed in the findings
  • Primary symptom or goal — e.g. ranking drop, indexation gap, failing Core Web Vitals — focuses the diagnostic deep-dives and remediation priority
  • Competitor set — the 3 sites to benchmark against — drives the competitive gap analysis

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

# Check redirect chains and status codes
python scripts/redirect_checker.py --url https://example.com/old-page --json

# Analyze XML sitemap for errors
python scripts/sitemap_analyzer.py --sitemap https://example.com/sitemap.xml

# Score content quality for SEO
python scripts/content_scorer.py article.md --json

References

Load the reference that matches the task — keep this file lean and pull detail on demand:

  • references/audit-checklist.md — initial scoping questions, the full 85-point checklist across all 8 dimensions, and the severity-weighted scoring formula. Read when starting an audit or scoring results.
  • references/diagnostics-and-analysis.md — Core Web Vitals optimization stacks, indexation gap analysis, traffic-drop decision tree, cannibalization/intent scoring, AI-content & E-E-A-T detection, competitive gap framework. Read when diagnosing a specific problem area.
  • references/remediation-and-migration.md — migration checklist (pre/during/post), P0–P4 remediation framework and plan template, output artifacts, troubleshooting table, and success criteria. Read when turning findings into an action plan.

Scope & Limitations

In scope: technical SEO across all 8 audit dimensions, severity-weighted scoring with prioritized remediation, traffic-drop diagnosis, competitive gap analysis, pre/post-migration checklists, AI content quality detection.

Out of scope: content creation or rewriting (use Content Creator), structured data implementation (use Schema Markup), site architecture redesign (use Site Architecture), link building execution, paid search audits, server/CDN provisioning.

Known limitations: field CWV data requires sufficient traffic for CrUX; off-page signals need third-party tools (Ahrefs, SEMrush); AI Overview impact on CTR varies by query type; Google's algorithm changes 500–600 times/year, so findings are point-in-time.

Integration Points

  • AI SEO — run after audit to optimize for AI search citation alongside traditional findings.
  • Schema Markup — use when audit reveals missing or broken structured data opportunities.
  • Site Architecture — use when audit uncovers structural issues requiring architectural redesign.
  • Content Humanizer — use when audit flags AI content detection signals on key pages.
  • Content Strategy / programmatic-seo — use when audit reveals content gaps or keyword-gap clusters addressable at scale.

Use it

Copy one of these into your project. Installing also returns the manifest and these snippets.

yaml
targets:
  - https://api.opensmartroute.ai/api/v1/registry/borghei-claude-skills-seo-audit/manifest   # or paste the manifest below

Manifest

An Open Capability Manifest: the router reads it to know what this does, what it costs and when to pick it.

borghei-claude-skills-seo-audit.ocm.jsonjson
{
  "ocm": "1",
  "id": "borghei-claude-skills-seo-audit",
  "kind": "skill",
  "name": "seo-audit",
  "description": "Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues.",
  "publisher": "borghei",
  "version": "1.0.0",
  "capabilities": {
    "domains": [
      "marketing"
    ],
    "tags": [
      "skill-md",
      "seo",
      "audit",
      "technical-seo",
      "core-web-vitals",
      "indexation",
      "crawl-analysis",
      "skills-sh"
    ],
    "languages": [
      "en"
    ]
  },
  "quality_prior": 0.6,
  "examples": [
    "Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues."
  ],
  "primary": false,
  "metadata": {
    "source": {
      "provider": "skills.sh",
      "repository": "https://github.com/borghei/claude-skills",
      "path": "marketing/seo-audit/SKILL.md",
      "ref": "HEAD",
      "url": "https://github.com/borghei/claude-skills/blob/HEAD/marketing/seo-audit/SKILL.md",
      "key": "borghei/claude-skills/marketing/seo-audit/SKILL.md"
    },
    "license": "MIT + Commons Clause"
  },
  "instructions": "# SEO Audit\n\nProduction-grade SEO audit framework with an 85-point checklist across 8 dimensions, severity-weighted scoring, automated diagnostic workflows, and prioritized remediation plans. Covers technical SEO, on-page optimization, content quality, competitive positioning, and migration readiness.\n\n## Core Capabilities\n\n- **85-point checklist across 8 dimensions** — crawlability, indexation, Core Web Vitals, on-page, content quality, infrastructure, off-page, analytics\n- **Severity-weighted scoring** — Critical/High/Medium/Low multipliers roll up to an A–F health grade\n- **Diagnostic deep ",
  "cost": {
    "context_tokens": 1237
  }
}

Fetch it by URL: GET /api/v1/registry/borghei-claude-skills-seo-audit/manifest?version=1.0.0

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