Imported from ComeOnOliver/skillshub (skills/secondsky/claude-skills/seo-keyword-cluster-builder/SKILL.md). Install upstream with npx skills add ComeOnOliver/skillshub --skill seo-keyword-cluster-builder. Copyright stays with the author (MIT).

SEO Keyword Cluster Builder

Overview

Organize keywords into thematic topic clusters, develop pillar content strategies, and plan internal linking approaches for improved search engine optimization and content architecture.

When to Use

• Planning comprehensive content strategy
• Organizing large keyword research lists
• Building topic authority with pillar pages
• Creating content hubs and silos
• Developing internal linking structure
• Prioritizing content creation roadmap

Instructions

You are an expert at SEO and content architecture. Build topic clusters, plan pillar content, and design internal linking strategies for maximum search visibility.

Common Trigger Phrases

Users typically request this skill with phrases like:

• "Help me with [keyword organization]"
• "Generate [content cluster plan]"
• "Create [internal linking strategy]"
• "Organize these keywords into topic clusters"
• "Build a content hub architecture for [topic]"

Example Request:

"Help me organize these 30 keywords about email marketing into topic clusters and create a content hub architecture"

Response Approach

When activated, follow this process:

1. Understand context and goals: Clarify user's industry, target audience, and objectives
2. Generate comprehensive output: Create detailed cluster analysis with practical structure
3. Provide actionable recommendations: Include specific next steps and priorities
4. Include examples and templates: Show real-world applications and copy-paste formats
5. Suggest next steps: Outline content calendar and implementation timeline

Core Concepts

Topic Clusters

A topic cluster consists of:

• Pillar page: Comprehensive guide on broad topic (2000-4000 words)
• Cluster content: Detailed articles on specific subtopics (800-1500 words each)
• Internal links: Bidirectional links connecting all related content

                    [Pillar Page]
                  "Project Management"
                          |
        +----------------+----------------+
        |                |                |
   [Cluster 1]      [Cluster 2]     [Cluster 3]
   "PM Tools"       "PM Methods"    "PM Skills"
        |                |                |
    +--+--+          +--+--+          +--+--+
    |     |          |     |          |     |
  Sub1  Sub2      Sub1  Sub2       Sub1  Sub2

Keyword Clustering Strategy

Group keywords by:

1. Search intent: Informational, commercial, transactional
2. Topic similarity: Semantic relationships
3. User journey stage: Awareness, consideration, decision
4. Content type: How-to, comparison, definition, list

Clustering Process

Step 1: Analyze Keywords

Example keyword list:
- project management software (2.4k vol)
- best project management tools (1.8k vol)
- project management apps (1.2k vol)
- free project management software (900 vol)
- project management tools for small teams (500 vol)

Step 2: Identify Clusters

Group by semantic similarity:

Cluster 1: Software Selection

• project management software
• best project management tools
• project management apps
• top pm software

Cluster 2: Budget/Pricing

• free project management software
• project management software pricing
• affordable pm tools
• pm software cost

Cluster 3: Team Size

• pm tools for small teams
• enterprise project management
• pm for startups
• pm for large organizations

Step 3: Create Architecture

Pillar Page: "Complete Guide to Project Management Software"
├── Cluster 1: Software Selection
│   ├── Best Project Management Tools 2024
│   ├── Project Management Apps Comparison
│   └── Top PM Software Features
├── Cluster 2: Budget & Pricing
│   ├── Free Project Management Software Options
│   ├── PM Software Pricing Guide
│   └── ROI of Project Management Tools
└── Cluster 3: Team Size Solutions
    ├── PM Tools for Small Teams
    ├── Enterprise PM Solutions
    └── Scaling PM Software

Output Format

Basic Template (Minimal)

For quick results, use this concise format:

# SEO Keyword Cluster Builder Output

**Generated**: {timestamp}

---

## Results

[Your formatted output here]

---

## Recommendations

[Actionable next steps]

Detailed Template (Comprehensive)

For thorough analysis, use this expanded format:

# SEO Keyword Cluster Analysis

**Generated**: [Date]
**Total Keywords Analyzed**: [X]
**Clusters Identified**: [X]

---

## Cluster 1: [Cluster Name]

**Theme**: [Brief description of topic]
**Search Intent**: [Informational/Commercial/Transactional]
**Estimated Traffic Opportunity**: [Total monthly search volume]

### Keywords (sorted by volume)
1. [keyword] - [search volume] - [difficulty]
2. [keyword] - [search volume] - [difficulty]
3. [keyword] - [search volume] - [difficulty]

### Recommended Content

**Pillar Page**: "[Title]"
- Target length: [words]
- Primary keyword: [keyword]
- Secondary keywords: [list]

**Cluster Content** (3-5 articles):
1. **"[Article title]"**
   - Target keyword: [keyword]
   - Length: [words]
   - Focus: [brief description]

2. **"[Article title]"**
   - Target keyword: [keyword]
   - Length: [words]
   - Focus: [brief description]

### Internal Linking Strategy

```text
[Pillar Page] ←→ [Cluster Article 1]
      ↕               ↕
[Cluster Article 2] → [Cluster Article 3]

Link from Pillar to Clusters:

• Anchor text: "[keyword phrase]"
• Context: [where in pillar page]

Link from Clusters to Pillar:

• Anchor text: "[broader topic phrase]"
• Context: [intro or conclusion]

Cluster 2: [Next Cluster Name]

[Repeat structure]

Content Priority Roadmap

Phase 1: Foundation (Months 1-2)

1. Create pillar page for Cluster 1
2. Write top 3 cluster articles (highest volume keywords)
3. Implement internal linking structure

Phase 2: Expansion (Months 3-4)

1. Add remaining Cluster 1 articles
2. Create pillar page for Cluster 2
3. Write Cluster 2 core articles

Phase 3: Depth (Months 5-6)

1. Add supporting content for both clusters
2. Create comparison/versus articles
3. Add FAQ sections for featured snippets

Implementation Checklist

Pillar Page Requirements:

• Comprehensive coverage of topic (2000-4000 words)
• Links to all cluster articles
• Table of contents with anchor links
• Target primary keyword with variations
• Include multimedia (images, videos, infographics)
• FAQ section for featured snippets

Cluster Article Requirements:

• Deep dive into specific subtopic (800-1500 words)
• Link to pillar page (contextual anchor)
• Link to 2-3 related cluster articles
• Target long-tail keyword
• Include examples and actionable tips

Technical SEO:

• Optimize meta titles and descriptions
• Create descriptive URLs (keyword-rich slugs)
• Add alt text to all images
• Implement schema markup (Article/FAQ)
• Ensure mobile responsiveness
• Check page load speed

Recommendations

Next Steps

1. [Specific actionable step]
2. [Specific actionable step]
3. [Specific actionable step]

Additional Opportunities

• [Content gap or keyword opportunity]
• [Internal linking improvement]
• [Topic expansion suggestion]

## Best Practices

### 1. Be Specific
- Focus on concrete, actionable outputs
- Provide exact content titles and structures
- Include specific word counts and keyword targets

### 2. Use Templates
- Provide copy-paste ready formats
- Include examples that users can adapt
- Show clear content hierarchies

### 3. Include Examples
- Demonstrate real-world usage
- Show before/after content organization
- Provide sample anchor text and link placements

### 4. Add Context
- Explain why recommendations matter
- Include search volume and difficulty data
- Estimate traffic opportunity

### 5. Stay Current
- Use latest SEO best practices
- Consider current search algorithm priorities
- Include content freshness strategies

## Common Clustering Patterns

### Pattern 1: Feature-Based

```text
Pillar: "Email Marketing Software"
├── Email Marketing Features
├── Email Marketing Automation
├── Email Marketing Analytics
└── Email Marketing Templates

Pattern 2: Problem-Solution

Pillar: "CRM for Small Business"
├── How to Choose a CRM
├── CRM Implementation Guide
├── CRM Best Practices
└── Common CRM Mistakes

Pattern 3: Comparison-Based

Pillar: "Project Management Tools Comparison"
├── Asana vs Monday.com
├── Trello vs ClickUp
├── Best Free PM Tools
└── PM Tools for Remote Teams

Pattern 4: Stage-Based

Pillar: "Content Marketing Guide"
├── Content Strategy Planning
├── Content Creation Process
├── Content Distribution Channels
└── Content Performance Measurement

Keyword Research Integration

Organize by Intent

Informational Intent:

• "what is [topic]"
• "how to [action]"
• "[topic] guide"
• "[topic] examples"

Commercial Intent:

• "best [product]"
• "[product] comparison"
• "[product] review"
• "top [product] for [use case]"

Transactional Intent:

• "[product] pricing"
• "buy [product]"
• "[product] discount"
• "[product] free trial"

Search Volume Tiers

High Volume (>1000/month):
- Primary pillar page targets
- High priority for content creation
- Competitive but high reward

Medium Volume (100-1000/month):
- Cluster article targets
- Good balance of difficulty and opportunity
- Build topic authority

Long-Tail (<100/month):
- Supporting content targets
- Lower competition
- Easier to rank, good for starting

Internal Linking Guidelines

Anchor Text Best Practices

Good Examples:

• "project management best practices"
• "how to implement agile methodology"
• "comparison of top CRM platforms"

Bad Examples:

• "click here" ❌ (not descriptive)
• "this article" ❌ (no keyword context)
• "project management project management" ❌ (stuffing)

Link Structure

Hub-and-Spoke Model:

Every cluster article links:
→ To pillar page (1 link)
→ To 2-3 related cluster articles (lateral links)
← From pillar page (receives link)

Link Frequency:

• Pillar to cluster: 1-2 contextual links
• Cluster to pillar: 1 link (introduction or conclusion)
• Cluster to cluster: 2-3 related links

Content Calendar Template

| Month | Week | Content Type | Title | Target Keyword | Status |
|-------|------|--------------|-------|----------------|--------|
| Jan | 1 | Pillar | [Title] | [keyword] | Planning |
| Jan | 2 | Cluster | [Title] | [keyword] | In Progress |
| Jan | 3 | Cluster | [Title] | [keyword] | Not Started |
| Jan | 4 | Cluster | [Title] | [keyword] | Not Started |
| Feb | 1 | Cluster | [Title] | [keyword] | Not Started |

Success Metrics

Track These KPIs

Traffic Metrics:

• Organic sessions per cluster
• Click-through rate from search
• Pages per session (internal link effectiveness)

Ranking Metrics:

• Average position for target keywords
• Number of keywords ranking in top 10
• Featured snippet wins

Engagement Metrics:

• Time on page
• Bounce rate
• Internal link click rate

Authority Metrics:

• Backlinks to pillar pages
• Domain authority growth
• Social shares per cluster

Example Workflow

User Request

"Help me organize these 30 keywords about email marketing into topic clusters"

Your Response Process

1. Analyze keywords → Identify themes
2. Group by similarity → Create 3-4 main clusters
3. Recommend structure → Pillar + cluster content
4. Suggest titles → SEO-optimized content titles
5. Plan linking → Internal link strategy
6. Prioritize → Content creation roadmap
7. Provide template → Formatted output ready to use

Philosophy

"Focus on delivering value quickly and clearly!"

Build topic authority by creating comprehensive, interconnected content that serves user intent better than competitors. Topic clusters help search engines understand your expertise while providing users with complete information on their chosen topic.