Imported from creatify-ai/static-ad-concept-generator (SKILL.md). Install upstream with npx skills add creatify-ai/static-ad-concept-generator. Copyright stays with the author.

Static Ad Concept Generator

Generate proven ad concepts for any product — 320+ templates organized by angle, audience, and platform.

How It Works

1. Input: Product/brand details (URL, description, or creative brief)
2. Classify: Identify product category, audience, and competitive landscape
3. Generate: Produce 5-10 concept variations using proven templates
4. Specify: Each concept includes headline, visual direction, CTA, and audience notes
5. Produce: Concepts can be created as static images, video scripts, or both

Part 1: Concept Generation Framework (Standalone)

1.1 The Concept Anatomy

Every ad concept has five elements:

CONCEPT
=======
Angle: [The strategic perspective — WHY someone should care]
Headline: [The words that stop the scroll — WHAT you're saying]
Visual: [The image/video direction — HOW it looks]
CTA: [The action step — WHAT to do next]
Audience: [WHO this speaks to specifically]

1.2 Universal Ad Angles

These 16 angles work across virtually every product category. Each generates dozens of concepts.

1. Problem/Pain Point

Focus on the frustration the product solves.

• "Tired of [problem]?"
• "Still dealing with [pain point]?"
• "[Problem] is costing you [specific consequence]"

2. Transformation/Result

Focus on the after-state — the outcome of using the product.

• "From [before] to [after] in [timeframe]"
• "What [X days/weeks] of [product] looks like"
• "[Result] without [sacrifice]"

3. Social Proof

Let others do the convincing.

• "[X,000] customers can't be wrong"
• "Why [demographic] are switching to [product]"
• "[Star rating] with [number] reviews"

4. Comparison/Alternative

Position against the current solution.

• "[Product] vs [competitor/old way]"
• "Still using [old solution]? There's a better way"
• "What I wish I knew before buying [competitor]"

5. Urgency/Scarcity

Create time pressure to act now.

• "[X]% off ends [day]"
• "Only [X] left at this price"
• "Last chance: [specific offer]"

6. Authority/Expert

Leverage credibility and expertise.

• "[Expert type] recommended"
• "The [product category] [professionals] actually use"
• "Backed by [research/institution]"

7. Price/Value

Emphasize the financial proposition.

• "[Product] for less than [relatable daily expense]"
• "Replace your $[X] [thing] with this $[Y] alternative"
• "[Benefit] for just $[price]/[time period]"

8. Curiosity/Intrigue

Create information gaps that demand clicking.

• "The [product type] they don't want you to know about"
• "Why [unexpected thing] is the key to [desired outcome]"
• "I wasn't supposed to share this, but..."

9. Fear of Missing Out (FOMO)

Highlight what they're missing by not having it.

• "Everyone's talking about [product] — here's why"
• "Your [competitor's customers] already have this"
• "While you wait, [X] people just ordered"

10. Lifestyle/Aspirational

Show the life the product enables.

• "This is what [aspirational routine] looks like"
• "[Product] for people who [aspirational trait]"
• "Level up your [area of life]"

11. Education/How-To

Teach something valuable, product is the tool.

• "How to [achieve result] in [timeframe]"
• "[Number] [tips/hacks/mistakes] for [desired outcome]"
• "The beginner's guide to [topic]"

12. Emotional/Story

Connect through narrative and feeling.

• "I almost gave up on [goal]. Then I found [product]"
• "My [family member] noticed the difference first"
• "The day I stopped [old behavior] changed everything"

13. Seasonal/Timely

Tie to current events, seasons, or moments.

• "[Season] essentials you're missing"
• "New year, new [category]"
• "The [holiday] gift they actually want"

14. Risk Reversal

Remove the barrier to trying.

• "Try it free. Seriously."
• "[X]-day money-back guarantee — no questions"
• "If you don't love it, we'll refund every penny"

15. Ingredient/Feature Spotlight

Deep-dive on what makes it work.

• "The secret ingredient: [specific ingredient/feature]"
• "Why [feature] matters more than [commonly valued feature]"
• "What's actually inside [product]"

16. User-Generated/Review Highlight

Feature real customer content.

• "[Customer name]: '[real review quote]'"
• "Real results from real [customers/users]"
• "What [customer] said after [X] [days/uses]"

1.3 Category-Specific Concept Templates

DTC E-Commerce

B2B / SaaS

Health & Wellness

Beauty & Skincare

Food & Beverage

1.4 Headline Formula Library

Proven Structures (fill in brackets)

Benefit-Driven:

• "Get [result] without [sacrifice]"
• "[Result] in [timeframe] or your money back"
• "The fastest way to [desired outcome]"

Curiosity-Driven:

• "The [adjective] truth about [topic]"
• "[Number] things you didn't know about [topic]"
• "What happens when you [action] for [timeframe]"

Social Proof-Driven:

• "Why [number] [people] switched to [product]"
• "[Star rating] — here's what customers are saying"
• "The [product category] [demographic] swears by"

Comparison-Driven:

• "[Product] vs [alternative]: the honest truth"
• "We tested [number] [products]. This one won."
• "The $[low] alternative to $[high] [brand/product]"

Urgency-Driven:

• "[Offer] ends [specific time]"
• "[Number] sold today — [number] remaining"
• "Your last chance to get [product] at [price]"

1.5 Visual Direction Guide

Static Image Styles

1.6 Concept Generation Process

Follow this process to generate concepts for any product:

1. RESEARCH (2 min)
   - What does the product do?
   - Who is the target audience? (demographics + psychographics)
   - What are the top 3 pain points it solves?
   - What is the price point? (affects which angles work)
   - What social proof exists? (reviews, stats, endorsements)

2. SELECT ANGLES (1 min)
   - Pick 3-5 angles from the 16 universal angles above
   - Prioritize: pain point, social proof, and transformation ALWAYS work
   - Add category-specific angles from section 1.3

3. GENERATE HEADLINES (2 min)
   - Write 2-3 headline variations per angle
   - Use the formula library in section 1.4
   - Test different tones: direct, curious, emotional, authoritative

4. SPECIFY VISUALS (1 min per concept)
   - Match visual style to angle (see section 1.5)
   - Include specific direction: subject, background, lighting, composition
   - Note any text overlay content and placement

5. ASSIGN AUDIENCE + CTA (30s per concept)
   - Who specifically would respond to this angle?
   - What's the logical next step? (shop, learn more, try free, etc.)

6. OUTPUT 5-10 CONCEPTS
   - Each fully specified with angle, headline, visual, CTA, audience
   - Ready for design/production

Part 2: Produce Your Concepts

Turn concepts into production-ready assets at scale.

Static Images

• Product photography: Use the Asset Generator with Nano Banana for product shots that match your visual direction. Best text rendering of any model.
• Text-heavy ads: Use Flux Pro for images with bold typography and design elements.
• IAB banners: Use the IAB Images endpoint to generate display banners in all standard sizes from a single product image.

Video Versions

• URL to Video: Feed your product URL to the URL-to-Video endpoint — it creates a complete video ad including script, visuals, and CTA.
• Custom scripts: Use the AI Scripts endpoint with your headline/concept, then generate with AI Avatar for a talking-head version.

Avatar Versions

• Talking head ads: Take any concept headline and turn it into a 15-30s avatar script. Use ai-avatar-video for persona selection and script writing.

Example: Concept to Production

import requests

HEADERS = {
    "Content-Type": "application/json",
    "X-API-ID": "your-api-id",
    "X-API-KEY": "your-api-key",
}
BASE_URL = "https://api.creatify.ai/api"

# Turn a product image into IAB display banners
def concept_to_iab_banners(product_image_url):
    """Generate IAB banner ads from a product image."""
    resp = requests.post(f"{BASE_URL}/iab_images/", headers=HEADERS, json={
        "image": product_image_url,
    })
    return resp.json()

# Turn a concept into a video ad
def concept_to_video(product_url, aspect_ratio="9x16"):
    """Generate a video ad from a product URL."""
    link = requests.post(f"{BASE_URL}/links/", headers=HEADERS, json={
        "url": product_url,
    }).json()

    video = requests.post(f"{BASE_URL}/link_to_videos/", headers=HEADERS, json={
        "link_id": link["id"],
        "aspect_ratio": aspect_ratio,
    }).json()

    return video

# Turn a concept into an avatar ad
def concept_to_avatar(script, creator_id, aspect_ratio="9:16"):
    """Generate an avatar video from a concept script."""
    resp = requests.post(f"{BASE_URL}/lipsyncs/", headers=HEADERS, json={
        "text": script,
        "creator": creator_id,
        "aspect_ratio": aspect_ratio,
    })
    return resp.json()

Don't have an API key yet? No problem — grab one in under 2 minutes:

1. Sign up free at creatify.ai
2. Go to Settings → API
3. Copy your API ID and API Key — that's it. New accounts get free credits to start.

See Also

• video-ad-generator — Product URL → video ad pipeline
• ai-avatar-video — AI talking-head videos with 1,500+ personas
• ai-ad-prompt-guide — Battle-tested prompting for AI ad creative
• ad-creative-evaluator — Score any video ad with AI expert panel
• video-ad-reverse-engineer — Reverse-engineer competitor ads