Imported from Ibranuraliev/pink-beauty (skills/web-research/SKILL.md). Install upstream with npx skills add Ibranuraliev/pink-beauty --skill web-research. Copyright stays with the author.

Web Research Skill

This skill guides Claude through performing structured, comprehensive research on any website niche or industry — producing a ready-to-use research document that feeds directly into PRD creation, design decisions, and technical planning.

Purpose

When building a website, the quality of upfront research determines everything downstream. This skill ensures Claude collects intelligence across all critical dimensions: UX patterns, conversion tactics, SEO landscape, visual trends, technology choices, and competitive positioning — all specific to the target niche.

Research Workflow

Step 1: Clarify the Target

Before searching, identify:

1. Niche/Industry — e.g., beauty salon, fitness studio, law firm, restaurant
2. Geographic market — local (city/country) vs. international
3. Target audience — demographics, behavior, device usage
4. Business model — bookings, e-commerce, lead generation, informational
5. Competitive tier — budget / mid-range / premium / luxury

If unclear, ask the user these 5 questions before proceeding.

Step 2: Run Parallel Research Queries

Execute all searches in parallel (same message, multiple WebSearch calls). Cover these dimensions:

A. Design & UX Patterns

"[niche] website design best practices [current year]"
"[niche] website UX patterns navigation structure"
"best [niche] websites examples [current year]"

B. Conversion & Booking

"[niche] website conversion rate optimization CTA patterns"
"[niche] website booking flow best practices"
"[niche] website landing page high converting examples"

C. SEO & Content Strategy

"[niche] website SEO local search [current year]"
"[niche] website content strategy keywords"
"[niche] website blog topics ideas"

D. Technology & Integrations

"[niche] website technology stack tools integrations [current year]"
"best software for [niche] website booking/management"

E. Visual & Brand Trends

"[niche] website color palette typography trends [current year]"
"[niche] brand identity visual design trends [current year]"

F. Market & Competitive Intelligence

"[niche] industry statistics market size [current year]"
"[niche] customer behavior booking preferences data"
"top [niche] websites competitors analysis"

Step 3: Synthesize Into Structured Document

Compile all findings into a markdown research document with this structure:

# [Niche] Website Research — [Date]

## 1. Market Overview & Key Stats
## 2. Information Architecture (Recommended Site Structure)
## 3. UX Patterns & Conversion
   - Hero Section patterns
   - CTA patterns (table: bad vs good)
   - Key page patterns (services, portfolio, team, etc.)
## 4. Mobile Optimization Requirements
## 5. Integrations & Technology Options
## 6. SEO & Local Search Strategy
## 7. Visual Identity & Design Trends
   - Color palettes (table by concept)
   - Typography recommendations
   - Photo/video requirements
## 8. Technology Stack Options
   - Option A: No-code/CMS
   - Option B: Custom dev
   - Option C: E-commerce (if applicable)
## 9. Top Trends for This Year
## 10. Competitive Patterns (What Leaders Do)
## 11. Success Metrics / KPIs
## 12. Next Steps → PRD

Step 4: Save and Present

• Save the document to the workspace folder as [niche]-website-research.md
• Present a link to the file
• Summarize the 5 most impactful findings in the chat
• Suggest next step: "Ready to turn this into a PRD?"

Quality Standards

Depth over breadth: Each section should be actionable, not vague. Instead of "use good CTAs", write "Change 'Submit' to 'Book My Appointment Now' and place it above the fold."

Specificity: Always include concrete numbers, tools by name, and real examples where possible.

Tables for comparisons: Use markdown tables for CTA comparisons, color palettes, tech stack options, and KPIs — this makes the output scannable and directly usable.

Cite the source niche: Every insight should be framed for the specific niche, not generic web advice.

Future-proof: Flag trends with year — distinguish between "timeless best practices" and "2025-2026 trends."

Output File Naming

Always save as:

[niche-kebab-case]-website-research.md

Examples:

• beauty-salon-website-research.md
• fitness-studio-website-research.md
• restaurant-website-research.md
• law-firm-website-research.md

Feeding Into Next Steps

After research is complete, remind the user of the logical next steps:

1. → PRD (use the prd skill to turn research into a full product requirements doc)
2. → Design System (use research color/typography section as design brief)
3. → Content Plan (use SEO section to create keyword map and content calendar)
4. → Tech Decision (use technology section to finalize stack before development)

Example Research Prompts That Trigger This Skill

• "Я хочу сделать сайт для [ниши] — проведи ресёрч по лучшим практикам"
• "Research best practices for a [niche] website before we start the PRD"
• "What design patterns and features do successful [niche] websites use?"
• "Do market research for our [business type] website project"
• "Analyze what [niche] competitors do on their websites"
• "Собери всю информацию о [нише] перед тем как начать проектировать"