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Customer-Centric Sales Slideshow Workflow

Name: sales-slideshow
Author: MutatioStrategic

Overview

Transform traditional product-focused sales materials into emotion-driven, customer-centric presentations using proven sales methodologies from Chris Voss (Tactical Empathy) and Keenan (Gap Selling).

Core Methodologies

1. Tactical Empathy (Chris Voss)

Understand THEIR world, not yours
Use "It sounds like..." to validate emotions
Mirror their words back to them
Label emotions to defuse them

2. Gap Selling (Keenan)

Define value as the gap between Current State and Future State
Make the gap vivid, emotional, and quantified
Never pitch before understanding the gap

3. SPIN Selling (Neil Rackham)

Situation - Understand context
Problem - Identify pain points
Implication - Make pain feel enormous
Need-Payoff - Let them sell the solution to themselves

4. Accusation Audit

Label objections BEFORE they raise them
"It seems like you might be thinking..."
Validates their skepticism upfront

Slide Structure Template

Opening (Slides 1-2): Emotional Hook

Start with customer feelings, not product features
Use calibrated questions: "What if..."
Label their current state: "It sounds like you're overwhelmed"

Problem Amplification (Slides 3-4): SPIN Implication + Gap

Make the pain feel enormous
Show Current State vs Future State gap
Use implication questions: "What is this actually costing you?"

Solution Vision (Slides 5-6): SPIN Need-Payoff + Accusation Audit

Let THEM imagine the future state
Address skepticism before it surfaces
Use "What would it feel like if..."

Social Proof (Slides 7-8): Mirroring

Reflect customer quotes back
Show emotional outcomes, not feature lists
"What firms tell us after making the shift"

Qualification (Slide 9): Power of No

"This isn't for everyone"
Let them disqualify themselves
Reduces pressure, builds trust

Conversation (Slides 10-11): Calibrated Questions

"What would you need to see to feel confident?"
Give them control over next steps
Three options, no pressure

Close (Slides 12-14): That's Right

Validate their wants: "You already know what you want"
Empathetic contact information
Soft close: "When you're ready"

Forbidden Language

❌ "We're the best..."
❌ "Unlike Competitor X..."
❌ "Our product features..."
❌ "Buy now or miss out"
❌ Technical jargon in first 5 slides

Required Language

✅ "It sounds like..."
✅ "It seems like..."
✅ "What would it feel like if..."
✅ "You're probably thinking..."
✅ "You already know..."
✅ "When you're ready..."

Color Palette (Warm, Human)

WARM_NAVY (#2C3E50) - Trust without coldness
CALM_TEAL (#16A085) - Emotional intelligence
WARM_GREY (#5D6D7E) - Empathy
SOFT_GREEN (#27AE60) - Future state, growth
WARM_ORANGE (#E67E22) - Current state pain
LIGHT_WARM (#FDF6E3) - Background warmth

File Locations

Slideshow markdown: content/marketing/automation-expert-slideshow.md
PDF generator: create_pdf_slides.py
Output PDF: automation-expert-slides.pdf

Generate Output

python create_pdf_slides.py

This creates a 14-slide PDF following the customer-centric methodology.

# Customer-Centric Sales Slideshow Workflow ## Overview Transform traditional product-focused sales materials into emotion-driven, customer-centric presentations using proven sales methodologies from Chris Voss (Tactical Empathy) and Keenan (Gap Selling). ## Core Methodologies ### 1. Tactical Empathy (Chris Voss) - Understand THEIR world, not yours - Use "It sounds like..." to validate emotions - Mirror their words back to them - Label emotions to defuse them ### 2. Gap Selling (Keenan) - Define value as the gap between Current State and Future State - Make the gap vivid, emotional, and quantified - Never pitch before understanding the gap ### 3. SPIN Selling (Neil Rackham) - **S**ituation - Understand context - **P**roblem - Identify pain points - **I**mplication - Make pain feel enormous - **N**eed-Payoff - Let them sell the solution to themselves ### 4. Accusation Audit - Label objections BEFORE they raise them - "It seems like you might be thinking..." - Validates their skepticism upfront ## Slide Structure Template ### Opening (Slides 1-2): Emotional Hook - Start with customer feelings, not product features - Use calibrated questions: "What if..." - Label their current state: "It sounds like you're overwhelmed" ### Problem Amplification (Slides 3-4): SPIN Implication + Gap - Make the pain feel enormous - Show Current State vs Future State gap - Use implication questions: "What is this actually costing you?" ### Solution Vision (Slides 5-6): SPIN Need-Payoff + Accusation Audit - Let THEM imagine the future state - Address skepticism before it surfaces - Use "What would it feel like if..." ### Social Proof (Slides 7-8): Mirroring - Reflect customer quotes back - Show emotional outcomes, not feature lists - "What firms tell us after making the shift" ### Qualification (Slide 9): Power of No - "This isn't for everyone" - Let them disqualify themselves - Reduces pressure, builds trust ### Conversation (Slides 10-11): Calibrated Questions - "What would you need to see to feel confident?" - Give them control over next steps - Three options, no pressure ### Close (Slides 12-14): That's Right - Validate their wants: "You already know what you want" - Empathetic contact information - Soft close: "When you're ready" ## Forbidden Language - ❌ "We're the best..." - ❌ "Unlike Competitor X..." - ❌ "Our product features..." - ❌ "Buy now or miss out" - ❌ Technical jargon in first 5 slides ## Required Language - ✅ "It sounds like..." - ✅ "It seems like..." - ✅ "What would it feel like if..." - ✅ "You're probably thinking..." - ✅ "You already know..." - ✅ "When you're ready..." ## Color Palette (Warm, Human) - **WARM_NAVY** (#2C3E50) - Trust without coldness - **CALM_TEAL** (#16A085) - Emotional intelligence - **WARM_GREY** (#5D6D7E) - Empathy - **SOFT_GREEN** (#27AE60) - Future state, growth - **WARM_ORANGE** (#E67E22) - Current state pain - **LIGHT_WARM** (#FDF6E3) - Background warmth ## File Locations - Slideshow markdown: `content/marketing/automation-expert-slideshow.md` - PDF generator: `create_pdf_slides.py` - Output PDF: `automation-expert-slides.pdf` ## Generate Output ```bash python create_pdf_slides.py ``` This creates a 14-slide PDF following the customer-centric methodology.

{ "prompt": "# Customer-Centric Sales Slideshow Workflow\n\n## Overview\n\nTransform traditional product-focused sales materials into emotion-driven, customer-centric presentations using proven sales methodologies from Chris Voss (Tactical Empathy) and Keenan (Gap Selling).\n\n## Core Methodologies\n\n### 1. Tactical Empathy (Chris Voss)\n- Understand THEIR world, not yours\n- Use \"It sounds like...\" to validate emotions\n- Mirror their words back to them\n- Label emotions to defuse them\n\n### 2. Gap Selling (Keenan)\n- Define value as the gap between Current State and Future State\n- Make the gap vivid, emotional, and quantified\n- Never pitch before understanding the gap\n\n### 3. SPIN Selling (Neil Rackham)\n- **S**ituation - Understand context\n- **P**roblem - Identify pain points\n- **I**mplication - Make pain feel enormous\n- **N**eed-Payoff - Let them sell the solution to themselves\n\n### 4. Accusation Audit\n- Label objections BEFORE they raise them\n- \"It seems like you might be thinking...\"\n- Validates their skepticism upfront\n\n## Slide Structure Template\n\n### Opening (Slides 1-2): Emotional Hook\n- Start with customer feelings, not product features\n- Use calibrated questions: \"What if...\"\n- Label their current state: \"It sounds like you're overwhelmed\"\n\n### Problem Amplification (Slides 3-4): SPIN Implication + Gap\n- Make the pain feel enormous\n- Show Current State vs Future State gap\n- Use implication questions: \"What is this actually costing you?\"\n\n### Solution Vision (Slides 5-6): SPIN Need-Payoff + Accusation Audit\n- Let THEM imagine the future state\n- Address skepticism before it surfaces\n- Use \"What would it feel like if...\"\n\n### Social Proof (Slides 7-8): Mirroring\n- Reflect customer quotes back\n- Show emotional outcomes, not feature lists\n- \"What firms tell us after making the shift\"\n\n### Qualification (Slide 9): Power of No\n- \"This isn't for everyone\"\n- Let them disqualify themselves\n- Reduces pressure, builds trust\n\n### Conversation (Slides 10-11): Calibrated Questions\n- \"What would you need to see to feel confident?\"\n- Give them control over next steps\n- Three options, no pressure\n\n### Close (Slides 12-14): That's Right\n- Validate their wants: \"You already know what you want\"\n- Empathetic contact information\n- Soft close: \"When you're ready\"\n\n## Forbidden Language\n\n- ❌ \"We're the best...\"\n- ❌ \"Unlike Competitor X...\"\n- ❌ \"Our product features...\"\n- ❌ \"Buy now or miss out\"\n- ❌ Technical jargon in first 5 slides\n\n## Required Language\n\n- ✅ \"It sounds like...\"\n- ✅ \"It seems like...\"\n- ✅ \"What would it feel like if...\"\n- ✅ \"You're probably thinking...\"\n- ✅ \"You already know...\"\n- ✅ \"When you're ready...\"\n\n## Color Palette (Warm, Human)\n\n- **WARM_NAVY** (#2C3E50) - Trust without coldness\n- **CALM_TEAL** (#16A085) - Emotional intelligence\n- **WARM_GREY** (#5D6D7E) - Empathy\n- **SOFT_GREEN** (#27AE60) - Future state, growth\n- **WARM_ORANGE** (#E67E22) - Current state pain\n- **LIGHT_WARM** (#FDF6E3) - Background warmth\n\n## File Locations\n\n- Slideshow markdown: `content/marketing/automation-expert-slideshow.md`\n- PDF generator: `create_pdf_slides.py`\n- Output PDF: `automation-expert-slides.pdf`\n\n## Generate Output\n\n```bash\npython create_pdf_slides.py\n```\n\nThis creates a 14-slide PDF following the customer-centric methodology.", "variables": [], "notes": "How to create customer-centric sales slideshows using tactical empathy", "metadata": { "source": { "provider": "github-windsurf-workflows", "repository": "https://github.com/MutatioStrategic/windsurf-marketer", "path": ".windsurf/workflows/sales-slideshow.md", "ref": "3a65bab88f4447189c2f4cca11ce54f7a50244d5", "url": "https://github.com/MutatioStrategic/windsurf-marketer/blob/3a65bab88f4447189c2f4cca11ce54f7a50244d5/.windsurf/workflows/sales-slideshow.md", "key": "MutatioStrategic/windsurf-marketer/.windsurf/workflows/sales-slideshow.md" } } }

sales-slideshow

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