Imported from Yoodaddy0311/artibot (plugins/artibot-cowork/skills/email-marketing/SKILL.md). Install upstream with npx skills add Yoodaddy0311/artibot --skill email-marketing. Copyright stays with the author.

Email Marketing

When This Skill Applies

• Creating email campaigns (newsletters, announcements, launches)
• Designing automation/drip sequences with trigger logic
• Optimizing email deliverability and engagement rates
• Ensuring CAN-SPAM/GDPR compliance
• Designing email A/B tests

Core Guidance

1. Email Campaign Process

Define Goal -> Segment Audience -> Write Copy -> Design Template -> Set Automation -> A/B Test -> Send -> Analyze

2. Campaign Types

3. Email Structure Best Practices

Subject Line: 30-50 characters, personalization, urgency or curiosity Preheader: 40-100 characters, extends subject line value Body: Single column, scannable, one primary CTA CTA: Action-oriented, contrasting color, above the fold Footer: Unsubscribe link, physical address, preference center

4. Automation Sequence Design

Trigger Event
  -> [Delay: 0-24h] -> Email 1: Welcome/Hook
  -> [Delay: 2-3d]  -> Email 2: Value/Education
  -> [Delay: 2-3d]  -> Email 3: Social Proof
    -> IF clicked:  -> Email 4a: Offer/CTA
    -> IF not opened: -> Email 4b: Re-engage (new subject)
  -> [Delay: 3-5d]  -> Email 5: Final push/Summary
  -> Exit: Converted OR unsubscribed OR sequence complete

Branch Logic:

• Opened -> continue sequence
• Clicked CTA -> accelerate to conversion email
• Not opened after 2 sends -> switch subject line angle
• Unsubscribed -> exit immediately
• Converted -> move to post-purchase sequence

5. Deliverability Checklist

• SPF, DKIM, DMARC records configured
• Sending domain warmed up (if new)
• List hygiene: remove bounces, unengaged (>90 days)
• Text-to-image ratio: 60/40 minimum
• Spam score check before sending
• Unsubscribe link prominent and functional
• Physical mailing address included
• No purchased or scraped email lists

6. Personalization Tokens

7. Industry Benchmarks

8. Compliance Requirements

Output Format

EMAIL CAMPAIGN
==============
Type:       [campaign type]
Segment:    [audience criteria]
Series:     [n emails]

EMAILS
------
Email [n]: [subject line]
  Preheader: [text]
  Body: [content with {{tokens}}]
  CTA: [text] -> [URL]
  Send Time: [recommended]

AUTOMATION (if sequence)
------------------------
Trigger: [event]
  -> [delay] -> Email 1
  -> [delay] -> Email 2
    -> IF [condition]: [branch]

COMPLIANCE
----------
CAN-SPAM: [PASS|ISSUE]
GDPR:     [PASS|ISSUE]

Quick Reference

Campaign Types: newsletter, drip, onboarding, launch, re-engagement, transactional, cold-outreach Key Metrics: open rate, click rate, conversion rate, unsubscribe rate, deliverability Compliance: CAN-SPAM, GDPR, CASL, CCPA

Rules

• Always include a functional unsubscribe link and physical mailing address in every email.
• Always verify subject lines are under 50 characters.
• Always declare compliance status (CAN-SPAM, GDPR) in the output.
• Always segment the audience before sending; batch-and-blast is never acceptable.
• Always include a plain-text alternative alongside HTML.
• Never exceed 50-word subject lines.
• Never send to purchased or scraped email lists.
• Never skip SPF, DKIM, and DMARC verification for the sending domain.
• Never omit A/B test variants for subject lines in campaigns over 1,000 recipients.
• Never design an automation sequence without explicit exit criteria.

Iteration

After delivering the first draft:

1. Ask if changes are needed
2. Apply feedback and regenerate
3. Maximum 3 revision rounds
4. On round 3, deliver final with "this is the final version" note

References

• See ${CLAUDE_SKILL_DIR}/references/campaign-types-guide.md for campaign types guide
• See ${CLAUDE_SKILL_DIR}/references/deliverability-checklist.md for deliverability checklist