Step-by-step SKILL.md packages an AI follows for a single kind of task.
A skill is a focused playbook - instructions, examples and constraints - that makes any model reliable at one job, from SQL reporting to changelog writing. The router fills a plan's skill slot with the best match for the request.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad c